“Recraft offers a variety of styles, especially in the photorealistic category, which fits perfectly with our focus on real human characters.”
Viggle AI, a video AI generation company, redefines how creators bring characters to life. With a unique foundation model that enables users to upload an image and a motion video, Viggle AI makes it possible to replicate detailed character movements, facial expressions, and lip-sync with incredible accuracy. Viggle has its web app, iOS and Android apps for video generation and content creation community, as well as the world's second-largest discord server with 4 M members.
Nan, the Marketing Lead at Viggle AI, shares how Recraft has become essential to their creative workflows, enhancing creativity across multiple use cases.
“At Viggle AI, we work a lot with character images because our core product is about making characters move. Before, I used other tools like Midjourney, but sometimes I struggled to come up with a style in mind. Recraft changed that. It offers a variety of preset styles, especially in the photorealistic category, which fits perfectly with our focus on real human characters.”
Nan explains that Recraft’s photorealistic style has become her go-to option for generating character images.
The wide range of sub-styles within the preset categories allows her to quickly create visuals without overthinking the process.
Impact on Workflow:
Recraft is not only useful for creating character images but also plays a significant role in Viggle AI’s marketing efforts.
“I’ve used Recraft to look for inspiration for posters and banners for our email newsletters. What’s great is that you can put text and images into one frame, and the AI generates something fun and creative. It’s a fast and enjoyable way to produce marketing visuals.”
Nan also shared one more use case: creating branded merchandise mockups. Using Recraft’s mockup feature, she brainstormed some designs for sweaters and hoodies for the team featuring the Viggle AI logo and playful slogans.
Key Marketing Use Cases:
One of Nan's most surprising insights is how Recraft has gained immense popularity among teenagers in China. The platform is widely used to generate ai avatars in a style known as Hard Flash, which is currently trending on social media platforms similar to TikTok and Pinterest.
"Everyone’s making hard flash avatars, which are blowing up on two big social media platforms. The style ties back to asian culture — teens love capturing life in a dreamy, nostalgic vibe they call 'dream core.' The hard flash style fits that aesthetic perfectly, so it just clicked for them.”
Nan describes these avatars as:
This cultural trend highlights the versatility of Recraft, not just for professional creators but also for social media-driven youth movements.
Conclusion
The integration of Recraft into Viggle AI’s processes highlights the intersection of culture and technology. From professional creators to social media trends among teens, Recraft is driving a new wave of visual storytelling. Adopting and creating new styles in Recraft demonstrates how AI tools can adapt to cultural shifts and empower users to express their creativity in ways that resonate with different audiences worldwide.
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